Ten Things I’ve Learned Since Becoming A Full Time Influencer

Ten Things I’ve Learned Since Becoming A Full Time Influencer

In Summer 2016, I graduated and started job hunting while continuing to make videos. Somehow, the videos gained more popularity and I was able to sustain myself on my income from social media alone. It was, as they say, a happy accident – however doing Youtube/blogging/full time influencing has been a completely different kettle of fish to what I’d initially expected. I’d watched my friends follow creative, self-employed career paths…

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Self Care In An Age Of “Fuck It, I’m Fine”

Self Care In An Age Of “Fuck It, I’m Fine”

I’m going to write some phrases and I want you to ask yourself if you relate to them. “So much of my energy goes on thinking about the next thing; what’s on the horizon and how to get there.” “I spend so much time working that I find it hard to make time for non-work socialising, and daily tasks like laundry fall off the end of my to do list.”…

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To Move Or Not To Move: Feeling Anxious About Change

To Move Or Not To Move: Feeling Anxious About Change

I’ve been living in London for getting on to five years. The first year was spent in halls, desperately trying to balance food purchases and nights out on my student loan, all interspersed with standing in pissed-in lifts and finding live mice in the cooker of our Zone 1 flatshare. Year Two’s accommodation was a beautiful but freezing cold Victorian home between Archway and Finsbury Park, where we would sit…

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I’m Not Your Classic Blogger And I’m Cool With That

I’m Not Your Classic Blogger And I’m Cool With That

An email landed in my inbox a couple of weeks ago with a brief for a campaign attached. They wanted the influencers, including me, to make a video in which they show themselves potentially in gym gear, with natural hair and makeup and “well kept, elegant nails.” Now I’m not sure about your reaction, but when I read this my mind instantly jumped to the classic blogger images you see…

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I Don’t Know Who I Am And It Scares Me

I Don’t Know Who I Am And It Scares Me

Two Fridays ago, I was told that I wasn’t going to be working with a particular company. I’d spent the best part of three months meeting with them, sending over summaries of myself, trying to persuade them that I would be a good investment of their time over the next year at least. The lady I’d met with told me that while she really liked me, the company needed to…

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Working For Myself: The Good, The Bad, The Ugly

Working For Myself: The Good, The Bad, The Ugly

As it’s nearly Halloween, let’s talk about something scary: the post-graduation fear of finding regular employment. I certainly had my fair share of nightmares in the months leading up to my dissertation hand-in, and many centred on how the heck I was going to find a company who wanted to employ someone who’s skillset was not even remotely connected to their degree. Social media content production for an African history…

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Four Things I Wish Brands And Agencies Knew About Influencers

Four Things I Wish Brands And Agencies Knew About Influencers

Hi, I’m Lucy. I’m a twenty two year-old YouTuber, podcast co-host and fresh-out-the-womb blogger – in most professional circles, I’m considered an influencer. This term came to be because I, along with many other people with a social media following, make a fair chunk of my income through working with brands to help them advertise their products to my audience. They have a product to promote, we come up with…

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What I Wish I’d Known When I Started Sixth Form

What I Wish I’d Known When I Started Sixth Form

Next month I’ve been invited to do something I never thought I’d be able to do. I’d deemed it impossible, been told by so many that it just wasn’t something that happens, not to mention that it was completely out of my comfort zone. I’m going to give a talk at my old school. Whilst I studied there, my school had a very clear ethos that heavily impressed upon each…

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The Importance Of Self-Care Online

The Importance Of Self-Care Online

Yesterday I received the tweet that every YouTuber will receive at least once when they start uploading regularly: @iamnotlucymoon have you stopped doing YouTube? I rewatched like 20 of your videos yesterday cause I miss watching them! Upload soon please💕 — Estela Andreetta (@estelaandreetta) September 10, 2017 The desire for quick, consumable content continues and, as the lovely Estela recognised, I hadn’t uploaded for the past month. I kind of…

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