Ten Things I’ve Learned Since Becoming A Full Time Influencer

In Summer 2016, I graduated and started job hunting while continuing to make videos. Somehow, the videos gained more popularity and I was able to sustain myself on my income from social media alone. It was, as they say, a happy accident – however doing Youtube/blogging/full time influencing has been a completely different kettle of fish to what I’d initially…

Self Care In An Age Of “Fuck It, I’m Fine”

I’m going to write some phrases and I want you to ask yourself if you relate to them. “So much of my energy goes on thinking about the next thing; what’s on the horizon and how to get there.” “I spend so much time working that I find it hard to make time for non-work socialising, and daily tasks like…

To Move Or Not To Move: Feeling Anxious About Change

I’ve been living in London for getting on to five years. The first year was spent in halls, desperately trying to balance food purchases and nights out on my student loan, all interspersed with standing in pissed-in lifts and finding live mice in the cooker of our Zone 1 flatshare. Year Two’s accommodation was a beautiful but freezing cold Victorian…

I’m Not Your Classic Blogger And I’m Cool With That

An email landed in my inbox a couple of weeks ago with a brief for a campaign attached. They wanted the influencers, including me, to make a video in which they show themselves potentially in gym gear, with natural hair and makeup and “well kept, elegant nails.” Now I’m not sure about your reaction, but when I read this my…

I Don’t Know Who I Am And It Scares Me

Two Fridays ago, I was told that I wasn’t going to be working with a particular company. I’d spent the best part of three months meeting with them, sending over summaries of myself, trying to persuade them that I would be a good investment of their time over the next year at least. The lady I’d met with told me…

Working For Myself: The Good, The Bad, The Ugly

As it’s nearly Halloween, let’s talk about something scary: the post-graduation fear of finding regular employment. I certainly had my fair share of nightmares in the months leading up to my dissertation hand-in, and many centred on how the heck I was going to find a company who wanted to employ someone who’s skillset was not even remotely connected to…

Four Things I Wish Brands And Agencies Knew About Influencers

Hi, I’m Lucy. I’m a twenty two year-old YouTuber, podcast co-host and fresh-out-the-womb blogger – in most professional circles, I’m considered an influencer. This term came to be because I, along with many other people with a social media following, make a fair chunk of my income through working with brands to help them advertise their products to my audience.…